What Business (Nation) Needs

What Business Needs

What business really needs is a shot in the arm, a shot of adrenalin, a purpose other than money. I call it jealousy.  

Back in the 1960’s JFK, then the President of the United States of America, gave our country a bold challenge, “To put a man on the moon in this decade”. I can almost still hear those words in my ears. It was such an innovative and far out their statement, that it sparked the interest of a collective nation. So what did we do? We began to build.

America needs a rallying cry once again. We need to have a focus that drives us to once again become the powerhouse that we once were. You see, a nation that has a focus, has the ability to solve any problem, achieve any goal and climb any mountain that is in front of it. We are that nation. We are those people.

As our country sees before it looming debt, failing schools, a weak economic climate and a fragile relationship with the rest of the world, it is time that we rise up and say, “Enough is enough.” Can you imagine right now a leader stepping forward and saying, “Let’s go to Mars in this decade”? The whole of society and I mean globally would take notice. You see once you have something, everybody wants what you have. They do whatever it takes to get it and as a result a collateral effect happens, invention and innovation start to happen.

Many of the inventions and innovations that we currently have came as a result of need and necessity but a huge number of these products came as a result of plain old fashion “Keeping up with the Joneses”. Spaceflight, Velcro, computers, missiles, guidance systems, Tang, Big Screen TV’s, etc… All of these inventions came as a result of man’s vanity. “I won’t be outdone by my competitor. So let’s give everyone something to shoot for.

Here are some things that you can do to spark innovation and invention. In your own neighborhood, locality or community, start a movement to become better. Get up earlier and start running, see if you don’t soon see others doing it too. Start an organization of like-minded-types. Meet at a local coffee shop and see if others don’t follow suit. There are tons of opportunities that are out there for you and me to get people jealous, jealous enough to start a wave of innovation and invention because business needs us.

Sherman Ray is an author, speaker and leadership development coach. He is also the Founder and President of the Diversity Networking Group and the Founder of Leadership In Action Online For more information about audio tapes, webinars or speaking opportunities go to www.redlettermedia.net.or www.shermanray.com. You can email to LeadershipInActionOnline@gmail.com