Wildly successful entrepreneurs have a knack for giving their customers the very best that they could never have expected. In their world, the expected is for the rest of the crowd. They are here to give you what you don’t expect.
Let me illustrate this with a short example. When you order
a hamburger at some local greasy spoon, you expect, well, a hamburger. When you
order a pair of shoes at the local shoe store, you expect a pair of shoes. The
shoes we’ll leave for another illustration but let’s deal with the hamburgers
since I’m getting hungry just thinking about it. You get home, wolf down the
hamburger, while wearing your standard pair of loafers and all is well. That is
of course unless you have purchased your burger from the guy who over delivers
on your order.
This is no ordinary burger.
It is a hand-select Kobe beef
burger. Not only do you get a burger but you get the prime cut of beef, taken
from the choice selected cow. Not only did this cow look good but it was feed
only the best ingredients, to produce the best beef taste. Your burger is the
best of the best and that’s not even counting the toppings. I may not finish
this article because I’m really, really getting hungry now.
The toppings are not just lettuce. This is arugula lettuce,
taken from the greenest, most tastiest part of the plant. Sourced from the best
farmers who only use native virgin harvesters (an over-statement but you get
the idea). The mayo isn’t some store-bought off the shelf variety. No, it is
produced much like a perfumer would create a perfect scent. An intricate
balance between soft and sweet, pungent and acid. This is Chef “Voila” select highbrow
gourmet velvet pesto… If it says pesto, you know it must be good.
Successful entrepreneurs NEVER under deliver.
They
always give you the best that there is. They have a knack for getting the best
out of a product or service and in turn deliver it to their customers and
friends. It is something in their DNA or it was ingrained in them. Now it is a
part of who they are.
In a world of mediocre products, goods and services, it is
the person who puts effort into delivering quality, that will be the one that
will stand out in the crowd. It’s as if they are a light in a dark room. Their
glow is so obvious, there is no mistaking them from their surroundings.
Keep this in mind, the next time you are working on a
project. Are you really getting the best? Are you really putting forth your
best effort? Is this the thing that you would be proud to put your name and
reputation on? If so, then join the elite class of successful entrepreneurs
that lead the field.
Sherman Ray
